Omni-Channel / FreshBooks

Omni-Channel / FreshBooks

Part of a set of 29 emails and 9 in-app components, this campaign segmented trialers based on behaviour. Users were asked to self-select reasons why they are taking FreshBooks for a test drive. Personalized emails and in-app messaging motivated usage of relevant features.


Client          FreshBooks
Services    Copywriting, UX Writing
Year            2017