iHookup is a casual dating brand that is centred on the hook up. It is a trifecta of championing sexual chemistry, forming casual connections, and empowering female dating members to be as bold as they want to be in a safe environment. As a part of their brand guide, I developed 3 personas for them.
iHookup’s target market is comprised of males and females aged 24-40 with disposable income interested in casual dating. While the brand’s primary focus is to attract women with its clean aesthetic, a large portion of their customers are male which is reflected in the personas’ gender choice. The career choices for the personas are not tied to any one industry, rather to show that these are individuals with varying amounts of disposable income.