Gusto x FreshBooks

Gusto x FreshBooks

Email and direct mail for a partnership promotion email for payroll by Gusto. While FreshBooks doesn’t offer a native payroll solution, it aims to fill gaps in the product offering through meaningful partnerships. We conducted solution area research to understand the needs of users who currently use or are shopping for payroll to better articulate the value prop of payroll.


Client          Gusto x FreshBooks
Services    Copywriting
Year            2019